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Swot analysis - a framework for analyzing a firm's strengths, weaknesses, opportunities, and threats. Swot analysis swot analysis is a tool for auditing an organization and its environment it is the first stage of planning and helps marketers to focus on key issues swot stands for strengths, weaknesses, opportunities, and threats. Strategic analysis - current position (swot analysis) and gap analysis it discusses game theory as well as the real options of an organization deciding on a.
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